Ingredients are familiar
He said that many of the key ingredients in chaat are highly popular ingredients in American snacking culture, however, lentils, chickpeas, and spices like turmeric.
In order to make a product for the US, The Chaat Co decided to focus on the yogurt category.
“It's a large category, it's grown over the last five or six years with the advent of Greek yogurt, folks like Chobani have helped fuel that,” Dua said.
“But most of the yogurt in the US is sweet, and it's primarily focused on breakfast.
“We thought we could extend this already popular yogurt category into later in the day snacking, to interesting flavor profiles and ingredients.”