Thanks to the scope and quality of its brand portfolio, Accor can satisfy
a full range of customer and partner needs with banners covering all
market segments, from budget to luxury. Because they innovate constantly,
our brands respond proactively to emerging consumer trends
and expectations. By refurbishing their design and creating new product
and service offerings, they provide customers with the opportunity for
unique experiences. To make our brands even more attractive, we
design mass media and below-the-line campaigns showcasing their
benefits, forge high value-added partnerships and invite customers to
become members of A|Club, our highly effective loyalty program