Cultural awareness is very important. Not only people working overseas but also people working in their home country need to learn cross-cultural business etiquette. They should think about how many different cultures they come into contact at work. Nowadays, many companies might merge with another company in a different country. Therefore, their colleagues, suppliers or customers may come from different cultures. As a result, they had better understand this diversity and show respect towards other people’s cultures. This will create good working relationships with people from these cultures.