some of today,s problems are the result of P&G's
$57 billion acquisition of gillette in 2005,engineered by
then-CEO A.G. lafley.Although Gillette holds two-thirds
market share of the $15 billion shaving industry,future
incremental revenue growth for the entire company is
now harder to achieve given P&G's larger base. perhaps
even more troubling is that Mr.Lafley focused
haps even more troubling is that Mr. lafley focused
P&G mainly on the U.S. market.Rather than inventing
new product categories,P&G added more features to its
existing brands such as olay's extra-moisturizing creams
and ultra-soft and sensitive Charmin toilet paper.the
strategic decision to focus on the domestic market and
to incrementally add more features to its existing products
created two serious problems for P&D