Case study research is a multi-method research approach and involves adopting a number of data collection and analysis techniques, including qualitative and quantitative methods. This overall research approach enables a comprehensive study to be developed offering a thorough insight into the complexity of the social networking phenomenon. The methodology section therefore begins by offering a background description on the case study of Facebook compiled from an in-depth review of secondary data resources relating to the social networking site, including books, journal articles, newspaper articles and the policies and guidelines within the social networking site. The research design in the form of a survey design is then presented with a breakdown of both qualitative and quantitative data collection and analysis techniques used to examine Facebook users’ perceptions of privacy and trust on the social networking site.