Bieber has bandwagon four fragrances as of 2014. He launched his debut called, "Someday", in 2011.[141] It has grossed more than three million in sales, in USD, at the American store, Macy's, in just under three weeks which industry experts respect as a successful celebrity-led launch.[142] He later launched his second fragrance, "Girlfriend", in June 2012 following on the heels of 2011's best-selling "Someday" fragrance.[143] His third fragrance, "The Key", was launched in July 2013.[144] His latest fragrance, "Justin Bieber Collector's Edition", launched in 2014.[145]