For example, a few years back in Hong Kong, all public transportation had TV(s) on board, for entertainment and advertising (of course). In late 2010 and early 2011, most of the onboard TVs were switched off or muted, because they have not been successful in getting riders’ attention. More intriguing is that most public transport vehicles were relatively quiet, with only minimal amount of halfalogues. Instead, most passengers were busy playing with their handsets. According to the ITU’s 2009 world rankings, Hong Kong has the second lowest ICT services prices (relative to income; see Table 1). This low price structure is a key driver for mobile broadband penetration and ICT development in Hong Kong; hence the disappearing halfalogue.