Traditional distribution channels typically had an order fulfillment time of 15-30 days. But if something went wrong, this time would increase dramatically. It was a common practice tomaintain inventory at every stage of the supply chain like retailers, wholesalers, andmanufacturers. The market was characterized by scarcity to the primary goal of traditionalmodel was to ensure availability of products. However today customers want more options in product offerings. Modern supply chain is geared towards meeting the changing consumer needs. Transportation capacity and operational performance has become more reliable andeconomical. Logistical systems are capable of capable of delivering products at exact times.So customer orders can be fulfilled faster. With massive development in informationtechnology, the need to maintain inventory has reduced dramatically. The occurrence of failures, characteristic of traditional supply chain, has been replaced by a commitmenttowards zero-defect of six sigma performance. In essence a high level of performance isachieved at a lower total cost with commitment of fewer financial resources than that in the past.