A reimagining of the organization. Social technology is giving rise to new organizational models. Not only can social technology enable coworkers to collaborate easily across time and space, but it also can redefine the boundaries of the organization and change them as needed. For example, using social platforms, companies can quickly reach into the social matrix
and assemble teams of internal and external talent, hook up partners and customers, and complete projects more quickly and with greater expertise.Then they can disband teams and reform others as needed or deploy resources on multiple projects more easily. Companies can outsource
problems to customers and use social media to drive engagement and innovation at the same time. Enterprises can be “born global” or “micromultinational,” bringing together capabilities from different parts of the world from their inception rather than gradually growing into new geographies. It is no longer hard to imagine a company being founded with its executive management in the United States, software development in India, manufacturing in China, and sales and marketing functions spread around the world