Threats
• The political, economic and weather conditions in some countries outside the domestic market like India can adversely affect the business.
• The rise in dairy prices can be a threat to Starbucks as milk and dairy products usually get 3% or 5% of sales and its consistently increase in prices could affect the company’s operations.
• Starbucks must be careful of the emerging competition especially in the domestic market, any major competitor can hit the market, therefore Starbucks must be competitive on all levels to retain its position as the world’s leading coffee retailer.