In the virtual world, customers are faced with a variety of companies that offer similar products or services. In choosing a company, they only used three main criteria. In principle, they will enter into transactions with companies that offer products or services are cheaper, better, and faster compared to its peers. Given that the switching cost on the internet is very easy and inexpensive, then the customer will continue to look for companies that most provide the highest benefit to him. Seeing this the company must always be sensitive to the various needs of customers who require a particular service satisfaction.