Dell quickly realized that no-one was selling computers directly to the masses. He felt that if he purchased the components, and built the computers himself at reduced prices, he would have many instant customers. He was right, because the other students at the college were placing orders in droves. Before long, students from nearby schools heard about his quality machines, excellent customer service, and cheaper prices, and they wanted computers, too. At this point Dell knew that he could no longer continue with college study, so he left and devoted his time to the business of building computers. That was in 1984, when he was nineteen, and the company was called PC's Limited. This was, unquestionably, the defining moment. Michael Dell and the future Dell Computer Corporation were poised to make history.