This paper attempts to answer the usually neglected ethical questions of the interaction between tourism
workers
and participants
in
tourism
movements
and
users
of
tourism
services
in
general.
Contact
with
numerous
people
in
the
work
place,
dynamic
work
with
customers,
continuous
phone
calls
and
stress
due
to
constant
responsibility,
are
just
some
of
the
conditions
which
tourism
workers
encounter
on the
daily
basis
and
which
sometimes
make
them
ask
themselves:
Am
I really
able
to
do
this
job?
Will
their
behaviour
with
each
customer
be
ethical?
Will
they
be
able
to
hide
from the
customers
their
stress,
nervousness
and
mental
fatigue?
Have
all
the
employees
in
travel
agencies
attended
the
training
courses
in
communication
with
customers,
or
does
everything
depend
on their
own
decisions
and
home
upbringing?
Is
it
worth
taking
risk
and
putting
agency`s
reputation
at
stake?
Which
moral
dilemmas
do
the
tour
guides
encounter
on
the
journeys?
These
are
just
some
of
the
questions
which
will
be
put
in
the
spotlight
in
this
paper.
The
aim
of
this
paper
is
to
indicate
the
necessity
to
establish
the
codes
of
conduct
for
all
professionals
who
are
in
direct
contact
with
tourists.