One good example of specialists in providing travel services to senior tourist is
Saga holiday, which offers one stop services and exclusive package for elderly who would like to
travel. Saga did proper research in each destination, hotel and other tourism products before
signing up the contract in order to ensure that each contacted company has proper service
according to the requirement for the elderly. For example, the coordinated hotel of Saga tour
located in Phuket called Best Western Premier Bangtao, has also reviewed the location, facilities,
service, accessibility, safety, hygiene before the contract was signed to ensure that the hotel met
the requirement, Saga made a one year contract and they will review the standard of all enquiries
before renewing the contract. Aside from this, Saga also provides a satisfaction feedback in
documents for all Saga7s guests to give feedback on the hotel they stay in, and to review the hotel
performance from the guest7s point of view as well.
According to the right service which Saga offers, it results in higher satisfaction,
longer stay, and more money spending of the senior travelers. The research result indicated that
senior tourists who traveled with Saga stayed longer to spend more time and money in Thailand
when compared with other senior travelers who stayed elsewhere. As Saga guests were satisfied
with the service that Saga and the cooperating hotels provided, with the full convenience facility
as well as the quality of appropriate service, according to their needs and behavior. For example
by providing appropriate room allocations, which are easy to access and other facilities in thehotel compound, as well as special recognition of the elderly guests and family members. The
hotel also provided a special welcome and farewell party as well as the saga lounge for saga
guests to give them a chance to meet other seniors to make more friends and have a happier stay.
Aside from these special, the hotel also focuses on the quality of food and beverages to support
the demands of senior. These mentioned details reflected that senior tourists are staying longer
and they are repeaters with their flexibility and possibility to travel in any season, including the
low season, which can fill up the occupancy in the low season for Thailand tourism to generate
more revenue as well.