Another example of the environment influencing the business relationship is te Dutch coach. Guus Hiddink in the Korean team that helped them advance into a good position in the world championship He is famous, one knows him. talks about him, he is seen as a god, he gets allowance, he is a special person. he has entrance. hi is a privileged citizen. Everyone knows what the team has done one day earlier That is a link to reach the Koreans. The Koreans are being loyal to a certain level. but they wil not make stupid decisions just because they like you. There is always a business rational mind behind it. Things looses up when you have something in common to talk about.