A nostalgic and poetic styling direction inspired by Nordic summers, rocky coastlines and pristine, untouched beaches.
NORdIC SUMMER
dREAMY | NAUTICAL | NARRATIvE
Nostalgic memories of the seaside and a simpler, more old-fashioned lifestyle are brought into the present in high-definition by this cool Scandinavian summer story, in which soft nautical styling references and tactile interpretations of pristine coastlines evoke a strong sense of place and belonging.
BIG NATURE
TExTURAL | HIGH dEFINITION | MINERAL
The sublime nature of the untamed Nordic shores and oceans inspires textile and garment surfaces. Grainy constructions, watery bleach and dye effects, and wetlook coatings combine, creating a textural camouflage and poetic ideas of merging with the landscape and nature itself.
HYPER- TACTILE
SOFT | dRY | SANd-SWEPT
High-definition views of nature drive a hyper-tactile approach to fabrics and materials. Different types of surfaces are contrasted and layered, creating a look that feels natural and raw, yet clean and pure. Unexpected combinations, such as furry slippers or reptile skin, create a sense of wonder.
AMPLIFIEd STRUCTURES
SCALEd | ARTISAN | vENEEREd
A close-up perspective on artisan crafts and textiles inspires exaggerated, oversized textures and constructions and an interplay between flat and 3D effects. Faux-veneers and coatings, and hyper-physical prints underpin the feeling of amplified reality.