Growth in sales and the number of customers is driven by the increased number of higher income households and consumer need for convenience and value.
Most customers are satisfied with how often they eat out (25% not eating out as often, 20% would like to take out/ delivery food items more often).
almost half of the customers surveyed feel that restaurants are an essential part of their lifestyle while 40% agree that eating out is as cost effective as cooking at home and cleaning up.
20% of restaurateurs offer a frequent dinner grogram in an attempt to maintain customer loyalty.
Party with children are an increasingly important segment of the restaurant business (40% of respondents are offering a larger variety of healthy menu items for children).