Concentrate on taking maximum advantage of your strengths. If you are the buyer in a
depressed economy, you normally have the advantage of too much supply and lower
demand. The current housing situation is a classic example of what happens when
supply vastly outweighs the demand and market prices fall dramatically. Establish a
strong foundation early in the process by demonstrating your knowledge and expertise
of the negotiation subject matter. Playing catch-up in a tough negotiation can be
challenging, so it's much better to take the initiative and steer the process in the
direction you want.