Promotiona Innovation: USA Today also innovated in its promotional activities. Historically, the paper had limited its promotion to outdoor advertising and television. However, in the late 1980s Neuharth undertook a "BusCapade" promotion tour, traveling to all 50 states to talk with people about USA Today. Neuharth succeeded in raising public awareness of his paper, which was credited for USA Today's move into profitability. Encouraged by his success, Neuharth forged ahead with a "JetCapade" campaign where he and a small news team traveled to 30 countries in seven months, stimulating global demand for the paper. During a visit to the troops of Operation Desert Storm in the Persian Gulf in 1991, General Norman Schwarzkopf expressed a need for news from home. USA Today arranged for delivery of 18,000 copies per day. The overseas success of USA Today led to the publication of USA Today International , which is now available in more than 60 countries in Western Europe, the Middle East, North Africa, and Asia.