4.2.1 Percentage of consumer's reading
One hundred and fifty-eight respondents (45.4%) reported that they read the entire content of the leaflet. While one hundred and sixteen respondents (33.3%) demonstrated that they read the leaflet content intentionally. Sixty-one respondents (17.5%) reported regular reading a medicine leaflet, i.e., reading a medicine leaflet every time when purchasing or taking a medicine. Table 4.5 displays the summary of variable measures. Each measure was reliable and valid. Table 4.6 demonstrates the zero-order correlation coefficients of model variables.