1.Strong brand name and good financial position
2.Extensive portfolio for the customers
3.Strong advertising and brand visibility
4.Low risk due to huge and varying customer base
5.Retail banking operations in more than 100 countries
6.Online services used by over 15 million users
Weaknesses
1.Weak consumer finance as compared to other banks
2.Over dependence in the US market
3.Cases of fraud by employees
Opportunities
1.Expansion in other countries
2.Diversifying portfolios for customers
3.Growth in infrastructure sector
Threats
1.Changing govt regulations and financial crisis like recessions
2.US mortgage market is unstable