Internal Environment is the main point of focusing on driving business through success, so in the coffee shop business field need to concerned as below
1. Production: How to present the product to the customer and get good customer feedback
2. Branding: How to generate and build up the branding to get customer recognize
3. Promotion: How to set the product and get back customer satisfaction and customer royalty
4. Location: How to customer reach through the shop by easiest way
All as specified is Internal Business Environment that affected and driving business to success and branding concerned by the business owner.