The change in a regression function that results from an everything-else-held-equal change in a covariate defines an effect of a covariate. I am interested in estimating and interpreting effects that are conditional on the covariates and averages of effects that vary over the individuals. I illustrate that these two types of effects answer different questions. Doctors, parents, and consultants frequently ask individuals for their covariate values to make individual-specific recommendations. Policy analysts use a population-averaged effect that accounts for the variation of the effects over the individuals.