Research the company
The job interviewer is very likely to ask you why you are interested in the job for which you are interviewing. If you are able to respond in a way that demonstrates an accurate understanding of the company, the researcher will likely be very impressed with you. The fact that you took the time to learn the organization’s mission or that you have a clear understanding of the company’s primary product line sends the right message. It lets the interviewer know that you have both initiative and a genuine interest in the job.