Similarly, the growth rate of worldwide Internet users has increased. According
to InternetWorldStats.com, the worldwide number of Internet users surpassed
2,095,006,005 in 2011 (Miniwatts Marketing Group, 2011). Compared to the year 2000
Internet usage statistics, the growth rate of Internet users significantly was increased by
480.4 percent. Consequently, with the steady growth of online retail sales and online
users, most traditional retailers recognize that the Internet has become an efficient and
powerful marketing channel that must be taken into consideration. If online stores want
to continue to make profits by retaining existing online customers and attracting new
ones, it is essential to comprehend what motivates customer satisfaction and customer
preference.