Abstract
The object of the project were to investigate the following: 1) franchise business of bubble tea shop 2) consumers behavior at Humanities and Social Sciences Faculty, Burapha University 3) the feasibility of the investment of bubble tea shop at Humanities and Social Sciences Faculty, Burapha University. Participants in this research consist of the students of Humanities and Social Sciences Faculty that include 10 departments. We selected 5% of student from each department, year 1-4 who were study in each department and 2 franchise owners of bubble tea shop. Investment cost and marketing management for this project were analyzed. In the same way, cost-profit, net current cost, and returns rate were taken into consideration for the investment decision.