Exposure Draft on Guidelines on Distance Marketing and Sale
Process Verification of Insurance Products
1. Scope of the guidelines
Distance marketing includes solicitation and sale of insurance products
through the following media:
(i) Voice mode, which includes telephone-calling;
(ii) Electronic mode which includes e-mail, internet and interactive
television (DTH);
(iii) Physical mode which includes direct postal mail and newspaper &
magazine inserts; and,
(iv) Solicitation through any means of communication apart from the
above, other than in person.
The guidelines cover distance marketing activities of insurers/brokers at
the stages of offer, negotiation as well as conclusion of sale.
The guidelines are applicable in case of:
(i) Usage of distance mode for the limited purpose of