Competition Analysis
After doing a basic survey into the players in our field we found out that the inner city hotels would be our strongest competition. While there are several tour companies operating inside the downtown area (Pathumwan, Wattana, Klong Toey) they generally, almost never, offer tours inside the city. Everyone is centered on taking guests to Ayutthaya, Floating Market, Ancient Siam, Island Tour, Pattaya, etc. while we offer tours to the attractions in the city so they don’t directly compete with us at least in this area of the city.
Hotels offer this information through concierge and information services and also sell small-time shopping tours, etc. to an already established and readily available customer base. Our worry would be our customers choosing to do their own research and seeing the city independently, or using the hotel’s already established services to find information.