Place strategy.
Based on the market orientation, champagne has narrow consuming sections. We must centralize all the resources to make it best in its market orientation. Considering the target customers, selling at big cities such as Beijing and Shanghai at the beginning would be the first choice. When the champagne market is stable in big cities, we can set about sales in medium cities and finally comes to small cities. Distribution channel is another factor taken into consideration. Champagne is mainly offered in hotels, bars and parties for celebration. Consequently we can set selling channels on these places to make it most efficient.