Asales promotionis an activity or material that acts as a direct
inducement by offering added value to, or incentive for, the product to resellers, sales
people or consumers.
23
Examples of sales promotion include coupons, on-pack deals,
trade shows, bonuses and contests used to enhance the sales of a product. The term
sales promotion should not be confused with promotion; sales promotion is but a part
of the more comprehensive area of promotion that encompasses advertising, personal
selling, publicity and public relations, sponsorship, direct mail, the Internet and direct
marketing. Some sales promotions, however, are closely associated with additional
elements of the promotional mix. Currently, marketers spend about half as much on
sales promotion as they do on advertising. Sales promotion appears to be growing in use more
than advertising
Asales promotionis an activity or material that acts as a direct
inducement by offering added value to, or incentive for, the product to resellers, sales
people or consumers.
23
Examples of sales promotion include coupons, on-pack deals,
trade shows, bonuses and contests used to enhance the sales of a product. The term
sales promotion should not be confused with promotion; sales promotion is but a part
of the more comprehensive area of promotion that encompasses advertising, personal
selling, publicity and public relations, sponsorship, direct mail, the Internet and direct
marketing. Some sales promotions, however, are closely associated with additional
elements of the promotional mix. Currently, marketers spend about half as much on
sales promotion as they do on advertising. Sales promotion appears to be growing in use more
than advertising
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