After viewing many other non-smoking ads I think this one is effective, but in a different way than most. Most non-smoking advertisements play strictly on your emotions by showing you children that possibly die earlier due to their parents addiction to smoking. These ads may be cliché, but they do “pack a lot of punch” when it comes to conveying an important message to its viewers. This advertisement does a good job of using logos, and appealing to the logical side of society, but could possibly attract more sympathy if it were a little more emotional.
The biggest problem I see with this ad is its lack of credibility. Especially when talking about health issues, people are attracting to things that they feel are credible because they want to trust that what they are saying is true. Unfortunately this ad has no sponsor or creator associated with it, so many people will skim over it. Since health care has become such an important issue in the last couple decades. Many people are not willing to consider any one else’s opinion unless they have the best credibility. In response to the lack of credibility on this ad, people might assume that this “could never happen” because a doctor or heath care company was not associated with the making of this advertisement.
I think the logos of this ad is that smoking shortens your life the same way cigarettes
I agree Smoking is just disgraceful and disgusting. What are the real benefits from smoking? Nothing. Yes it might make you feel good or relax or relieve some stress but thats it. If thats what you're looking for then you should try something else besides picking up a cancer stick. As you can see, the only real long lasting benefits of smoking are negative. Whomever this is in this photo has suffered greatly from smoking and still chooses to do so. I feel sorry for them but not really because they see what smoking has done to them and yet they continue to try to smoke. Its pitiful.
After viewing many other non-smoking ads I think this one is effective, but in a different way than most. Most non-smoking advertisements play strictly on your emotions by showing you children that possibly die earlier due to their parents addiction to smoking. These ads may be cliché, but they do “pack a lot of punch” when it comes to conveying an important message to its viewers. This advertisement does a good job of using logos, and appealing to the logical side of society, but could possibly attract more sympathy if it were a little more emotional. The biggest problem I see with this ad is its lack of credibility. Especially when talking about health issues, people are attracting to things that they feel are credible because they want to trust that what they are saying is true. Unfortunately this ad has no sponsor or creator associated with it, so many people will skim over it. Since health care has become such an important issue in the last couple decades. Many people are not willing to consider any one else’s opinion unless they have the best credibility. In response to the lack of credibility on this ad, people might assume that this “could never happen” because a doctor or heath care company was not associated with the making of this advertisement. I think the logos of this ad is that smoking shortens your life the same way cigarettesI agree Smoking is just disgraceful and disgusting. What are the real benefits from smoking? Nothing. Yes it might make you feel good or relax or relieve some stress but thats it. If thats what you're looking for then you should try something else besides picking up a cancer stick. As you can see, the only real long lasting benefits of smoking are negative. Whomever this is in this photo has suffered greatly from smoking and still chooses to do so. I feel sorry for them but not really because they see what smoking has done to them and yet they continue to try to smoke. Its pitiful.
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