To provide help in identifying needs, developing short- and long-term goals, and making improvements in specialty areas, Collin also relies on the capabilities of service suppliers, such as insurance companies, government agencies (e.g., OSHA, EPA, EEOC), and an accounting firm.
CCAs, who are involved with customers daily, provide another valuable source of information. They are close to the marketplace and act as listening posts for information on product and service expectations and technological advances. This information is entered directly into the strategic planning location of CNet and is provided as input to the SPP by the LT member chairing the Customer Stakeholder Team.
All of the various SPP inputs are then factored into the SWOT analysis process. When the priorities from the SWOT analysis are clear, a gap analysis process is conducted. In the gap analysis process, the LT and AB members review the priorities and identify any potential blind spots independently, then collectively. They focus on the following strategic questions: