The anticipatory business model is the traditional way of business that has been going on for many years. Firms base production on demand forecasts which are not always accurate. This inaccuracy causes either a shortage or surplus of goods which costs companies dearly. The responsive business model, on the other hand, bases production on actual customer orders. The product does not go into production until a customer has ordered it. This allows for increased customization, which is great for customers, and eliminates excess inventory, saving firms money. Responsiveness has become popular lately for a number of different reasons. First, it is much easier to do now with the ease of sharing information up and down the supply chain. Also, as already mentioned, a responsive business model saves companies considerable amounts of money and allows for considerable customization by the customer