The purpose of this research was study the…….
The study used a simple of the population is in Hua Hin, Prachuap kiri Khan province consumers consists of 400 people. The result showed that the most of sample were female, from age 21-25 years old, level of education Bachelor’s degree student careers to earn 5000-10000 bath per month. Mainly used to buy goods and services. Those who never buy because there is no knowledge about online trading.
An analysis of the behavior and usage of online social network in effect, as follows Facebook is to share opinions, data shared, data is presented. Line integration comments. Youtube Instargram Twitter is recognized only. In the section of track behavior on social network in effect, as follows Facebook Instargram are interested in tracking. Twitter Youtube Line see only. And the reason for selecting data are as follows: Most have the same behavior Select accept all personal preferences. An analysis of the behavior of consumer who’ve bought and never buy. Found that brand awareness through social networks and associated brand through social network affect buying and not buying through online social network