Personal selling is the most effective tool at
certain stages of the buying process, particularly in building up
buyers’ preferences, convictions, and actions. It involves per
sonal interaction between two or more people, so each person
can observe the other’s needs and characteristics and make quick
adjustments. Personal selling also allows all kinds of customer relationships to spring up,
raining from matter-of-fact selling relationships to personal friendships. An effective salesperson
keeps the customer's interests at heart to build a long-term
relationship by solving a customer’s problems
such as network TV advertising, require very large budgets.