Which one of the following would be the best way to address customer concerns based on installation costs?
1. Explain the value of dealer installation (factory-trained technicians and installation will not impact the factory warranty)
2. Explain that post-production options seem lower because they do not include installation fees
3. Remind the customer that all dealers charge a fee for installing accessories
4. Explain the risks of having installation done by the customer or an independent facility
9. Assuming the customer agrees on the value, which one of the following would be the best way to address customer concerns based on price?
1. Shift the emphasis to affordability (financing, low down payment, low monthly payments, etc.)
2. Shift the emphasis to availability and delivery
3. Remind the customer of the low risk associated with Genuine Toyota products
4. Reassure the customer that he or she is under no obligation to purchase the accessory
10. What are the benefits of selling PPO accessories?
1. Add value by pre-installing popular Genuine Toyota accessory options
2. Priced as part of the Monroney label, versus an additional charge
3. Provide a chance to demo accessory options and gauge customer interest in the options and the vehicle
4. All of the above