Taking into account the previous features and drawbacks presented by current mobile e-tourism personalized systems,we present different extensions upon our system REJA in order to address different aspects related to mobile recommender systems and overcome interface drawbacks. First, we extend our system to include user’s location, such that, the recommendations are restricted to an influence area determined by the user’s location together with her preferences and being generated by a hybrid recommender approach. Second, we provide an interface for georeferencing recommendations with a 3D view of the terrain with actual imagery (satellite/aerial) and landmarks that would be easier and faster to understand [52] by using a solution integrated into a mobile 3D GIS. This allows users to benefit from innovative features including 3D geovisualization, progressive transmission of terrain across wireless networks, geolocation and possibility to download location-sensitive recommendations to their mobile devices on demand. Third, this paper describes and discusses a complete client–server architecture which implements these ideas. Eventually, an evaluation survey about the system usability and its performance is presented.