With more investment in advanced Internet technology, the E-Marketing in the future is bound to have more powerful function, more diverse forms and better results of marketing. The E-Marketing model in Web3.0 era will have precise
marketing, embedded marketing, widget marketing, etc. Precise marketing model makes reference to the concept of Philip • Kotler. In 2005, he proposed the concept of "Precise Marketing". He believes that companies need more precise, measurable marketing communication with high return of investment, and need to make more results-oriented and action-oriented marketing programs, as well as more emphasis on investment of direct marketing communications. [7] In web3.0 age, information on the Internet will be highly polymerized, and the audience will also be deeply of subdivided and aggregated, which means that precise marketing is no longer a dream. Embedded marketing is a new type of marketing value chain based on customers. On the basis of analysis of customer value chain, considering the customers’ needs and competitors’ actions, it seeks the unique value match between the resource capabilities of enterprise and the profit model of customers, then embeds it to the customer's value chain, so that marketing activities can become an integral part of customers creating value and establish long-term stable marketing relationship. [8] Embedded marketing will become dominant in the future EMarketing.
With more investment in advanced Internet technology, the E-Marketing in the future is bound to have more powerful function, more diverse forms and better results of marketing. The E-Marketing model in Web3.0 era will have precise
marketing, embedded marketing, widget marketing, etc. Precise marketing model makes reference to the concept of Philip • Kotler. In 2005, he proposed the concept of "Precise Marketing". He believes that companies need more precise, measurable marketing communication with high return of investment, and need to make more results-oriented and action-oriented marketing programs, as well as more emphasis on investment of direct marketing communications. [7] In web3.0 age, information on the Internet will be highly polymerized, and the audience will also be deeply of subdivided and aggregated, which means that precise marketing is no longer a dream. Embedded marketing is a new type of marketing value chain based on customers. On the basis of analysis of customer value chain, considering the customers’ needs and competitors’ actions, it seeks the unique value match between the resource capabilities of enterprise and the profit model of customers, then embeds it to the customer's value chain, so that marketing activities can become an integral part of customers creating value and establish long-term stable marketing relationship. [8] Embedded marketing will become dominant in the future EMarketing.
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