Nonetheless, there are a few interesting patterns that, even at this very preliminary st
research, warrant discussion at this point:
1. Based on the commonly shared general impressions regarding the so called ideological
biases of these newspapers, one expects a pronounced larger coverage of corporate social
responsibility in the so-called liberal newspapers (New York Times a
Times) in comparison with the so
Christian Science Monitor).
coverage of this concept happens to happen on the pages of the W
which by all observers is regarded to be the most conservative of all four papers.
2. However, the extended coverage of the corporate social responsibility by the Wall Street
Journal falls very well in the general pattern of coverage by al
no increase in coverage after the April 20
number of article on this topic after that date.
3. Of the so-called liberal newspapers, The New York Times did in fact print more
on the topic of corporate social responsibility after the oil spill
also printed more articles related to this topic after the oil spill disaster, albeit not
significantly more. This pattern, if it can be called a pattern, f
impression of liberalism among the observers.
4. This study clearly indicates the need for further in depth research on this topic. Perhaps
the next phase of this research which will involve some level of content analysis of these
articles will shed adequate light on these issues, enough to provide answer to this and
other questions involved.