VAR shall conduct VAR activities contemplated in this agreement by purchasing Products from ET for resale to the local market in their respective country and for the resale to the end-users as set forth herein. Subject to the terms of this Agreement, VAR shall use its best efforts to promote and extend sales of the Products to the local market in their respective country and for the resale to the End-Users on the terms and conditions set forth herein. VAR shall not actively promote the sale of the Products to customers in the region other than to the local market in their respective country and for the resale to the End-Users on the terms and conditions set forth herein without ET’s prior written consent.