Demonstrations, marches, and confrontations with the police captured headlines throughout the early 1960s. Reports on television included scenes of civil rights demonstrators being attacked with cattle prods, dogs, and fire house. These events shocked the public into United States. Gradually, overt discrimination declined and recognition of the problems faced by minorities grew. The business community shared in this attitude change, voluntarily supporting such EEO – related efforts as the National Alliance of Businessmen.