Another justification for further research on CSR reporting in developing economies relates to the rising demand for such reports, particularly as firms in such countries increasingly become a critical part of the global supply chain. In addition, recent high‐profile environmental and industry disasters such as the factory fires in Bangladesh (e.g. the Tazreen Fashions and the Savar fires), Pakistan and Mexico (Manik and Yardley, 2012; Washington Post, 2013) have heightened the scrutiny over the supply firms’ social and environmental responsibility (Young and Marais, 2012). Prieto‐Carron et al. (2006, p. 977) argue that: “[…] if CSR initiatives are to be legitimate, their content and implementation should be adapted to the particular country or region in which they are taking place”. They also contend that further research is needed on “issues of power and participation and the need for contextualizing discussions about the links between governance and CSR”.