A NASA test? No. It’s latest promotional effort from Red Bull- another
extreme stunt designed to evoke reactions of
shock and awe while driving home the now famous slogan,
“Red Bull” Gives You Wings. “Today, through a bevy of other such
Events, Red Bull’s message is broadcast far and wide via an army
Of celebrite endorsers as well as sport, music, and entertain-marketer.
It spreads its brand message across an eclectic mix of promotion efforts while largely shunning traditional media.
But the manner in which Red Bull has integrated its diverse messages is a model of success that cuts straight to the heart of building deep emotional connections with customers.