A Dynamic Process
The university’s mar/com process is dynamic, meaning it is ongoing and
relies on continuous improvement to keep the UNC brand relevant. The
process centers on the university’s integrated strategy and follows four
cyclical steps.
Discover: Take the pulse of university stakeholders and
understand their attitudes toward UNC.
Create: Present the UNC brand in an authentic and distinct way.
Implement: Use effective mar/com mediums to consistently
deliver UNC messages.
Assess: Monitor and determine the effectiveness of the strategy