Add Pin It or Follow button to your Web
site (Pinterest widget)
Makes it easy for visitors to pin photos from your Web site, and be notified when you
post new photos to your site.
Pin as display ad The Pinned photo acts as a display ad by directing users back to a firm’s Web site.
Create theme-based boards to reflect
your brand messaging
Pinterest recommends that business boards not be strictly sales-oriented, but lifestyleoriented
instead.
Brand page A new Pinterest feature that allows companies to create a corporate brand page. In the
past, Pinterest did not distinguish between a personal page and a corporate brand
page.
URL Link to stores Makes it easier for consumers to click through links on brand pages and product pins so
they can reliably purchase what they see. The goal is to integrate photos of inventory
with Pinterest to make items more easily tracked. What this means is retailers can see a
definite link between a sale and a photo they pinned. Currently, after thousands of
repins, clicking on the URL sometimes leads to a broken link.
Retail brand Pins (Product Pin;
Enhanced Pin)
A new kind of pin for food, retail, and movies. Click on a Retail Pin and you will see the
price and where to buy it. Food Pins reveal recipes.
Integration with other social sites Ask your Facebook fans and Twitter followers to pin photos of your products and tag
you. Repin these photos to your brand page on Pinterest. Give a shout-out to your loyal
users and fans to show potential customers how much current users like using your
product.
Network with users, followers, and
others
As with Facebook and Twitter, comment, mention, and communicate with others using
Pinterest. Participate in the community and you will become better known, and learn