Research on color and moods
Research shows that colors affect mood. The restaurant and hospitality industry has
studied this a lot. For example, in the U.S. orange makes people agitated, so they won’t
stay long (useful in fast food restaurants). Browns and blues are soothing, so people will
stay (useful in bars). However, in order for a color to affect mood, the person has to be
sitting in a room surrounded by that color. The effect does not seem to work if he or she
is simply looking at a computer screen that has a particular color on it.