Language learning will be maximally enhanced if materials designers are able to
acknowledge the communication challenges inherent inan interactive teaching approach and address
the different norms of interaction, such as preferred personal space, for example, directly within their
teaching materials. Effective learning frequently involves learners in explorations of new linguistic terrain, and interaction can often be the medium for providing the ‘stretch’ that is necessary for ongoing language development. Materials designers should ensure their materials allow sufficient scope for their learners to be ‘stretched’ at least some of the time, to build on from what is provided to generate new language, and to progress beyond surface fluency to proficiency and confidence.