Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues that you need to take into account when promoting products or services in overseas markets. There will be influences upon your media choice, cultural issues to be considered, as well as the media choices themselves – personal selling, advertising, and others.
Other factors that need to be considered in relation to international marketing communications (Promotion) include:
The work ethic of employees and customers to be targeted by media.
Levels of literacy and the availability of education for the national population.
The similarity or diversity of beliefs, religion, morality and values in the target nation.
The similarity or diversity of beliefs, religion, morality and values in the target nation.
The family and the roles of those within it are factors to take into account.