The advertisement reported that 61.7 % of respondents started to think about quitting smoking. More than 70 % believed that “The ad was relevant to my life and me.” The ad provided new information to 77.5 % of smokers, 77.2 % of non-smokers, and 77.3 % of the total sample. The advertisement resulted in smokers being concerned about the effects of smoking on their health (81.1 %) and on the health of the person around them (80.2 %), such as families, friends, and colleagues. However, only 39.8 % of smokers thought about quitting because of the advertisement. Table 4 summarizes the responses.