4.4 Marketing margin
Marketing margin refers to the differences between the price paid by the consumer and the prices received by the producers. Therefore, the margin in this study is the differences between the retail prices and the farm gate prices. According to marketing channel mentioned previously, many traders involve in moving fish from the farms to the final consumers and hence marketing margin occurs at each level where fish is passed through. The price setting varies from one species to another at producers’ level, from one fish trader to another even though they are in the